Whilst he is much better known for making some of the best vacuum cleaners around, James Dyson now wants to move on to a new challenge – the electric car!
Initial thoughts are that he is not looking to design a niche vehicle but more to design vehicles that will be available for mass production in the ever growing market. It has been reported James is looking to launch 3 models of electric vehicle. These vehicles would be using a solid-state battery pack and the project is likely to have a $2.8 billion dollar budget.
Back in September, James was quoted as saying he was planning a “radically different type of electric car than what was currently on the market”. This is no surprise from an innovator like him and it is expected that the first available model will likely be high-end (although not thought to be a sports version) and would initially have a limited production run. Two more models would be following this which would likely be more suited to the larger market. He is also looking to be investing in lightweight materials, likely carbon fibre as use by BMW, as well as solid-state battery technology.
Reports say that Dyson is looking to launch the first vehicles in 2020 or 2021. Despite the fact that there are numerous companies now jumping on the electric vehicle bandwagon, analysts think that Dyson may have a better chance as he has been able to understand manufacturing over the years. But one thing is for sure, with major car brands from Audi to Porsche to Volvo joining in, the evolution of the electric car could be very different by 2020.